Translating Data Into Actionable & Measurable Information - The art and science of marketing research information

Expected Learning Outcomes:

• How to prepare for data tabulations?
• How to check computer tables?
• What to include as headers?
• How to create actionable open endeds
• When and how to use weights
• The difference between presenting data and presenting actionable recommendations
  

Who should attend?
Market Researchers, Marketing Department, Human Resource Department, Customer Service Department

Duration of Course – 1 Day

Detail Course Outline

Day 1

• Understanding research objectives & final result delivery
• Data analysis process flows
• The do’s and don’ts of tabulations
• What to include as headers?
• What statistic summary to include?
• How to check computer tables?
• How to check for inconsistency?
• Problems and decisions in data tabulations
• Advanced analysis tools for data analysis
• Interpretation of data
• How to avoid motherhood statements in your recommendations?
• How to present dull data into breathtaking PowerPoint presentation charts?

For more information, please contact info@ao2consulting.com